DON CANHAMGame 219 | May 17, 1973
Elroy Hirsch, Don Canham
Crazylegs Hirsch won All-America honors as a receiver at both Wisconsin and Michigan before starring as a professional for the Los Angeles Rams. He served as the Athletic Director at Wisconsin from 1969 to 1987. Canham, an All-American track star at Michigan, returned to the school as its Athletic Director in 1968 and held that job for 21 years. He is credited with the development of many marketing programs that later became standard practice in major college football programs.