PETER LUND

Game 423 | April 23, 1992 | Peter Lund
A Minnesota native, Lund was president of CBS Sports at the time he spoke to Dunkers. Three years later he was promoted to president and chief executive officer of CBS Inc. In a fascinating look into the future, Lund predicted a day when most major sports events would no longer be on the major broadcast channels and would be available to viewers through a combination of cable and pay-per-view.


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